(October 2019 – September 2020)
Kenya Big Dream successfully launched in the target communities of Baringo and West Pokot, gaining traction to reduce violence against children while operating in the midst of the COVID-19 pandemic.
The project pivoted its activities quickly as a result of the pandemic’s harmful secondary effects on child protection. This included adding new activities, such as raising mass awareness through radio. We reached 459,695 listeners through talk shows on two local FM stations. The shows emphasized protecting children from female genital mutilation (FGM), child marriage, child labor, and other forms of abuse. Although this activity was via indirect contact, the radio listenership surpassed the target for participants reached directly for the entire five year project.