Your Business, God's Work

Supporting World Vision’s Clean Water Work Differentiated Their Company in a Saturated Industry 

The mattress industry is a crowded and highly competitive marketplace. Denver Mattress, a retail chain with over 100 locations across 29 states, sought a way to stand out while making a meaningful impact. 

The Solution 

Denver Mattress partnered with World Vision to launch a cause marketing campaign: For every mattress sold, the company donated clean water for one person for one year. This initiative not only addressed a critical global need but also resonated with socially conscious consumers. 

The Results 

• Customer Satisfaction: The campaign led to a 7% increase in customer service satisfaction, demonstrating that consumers valued the company's commitment to social responsibility. 

• Increased Sales: Sales staff leveraged the campaign as a competitive advantage and closing technique, contributing to higher sales. 

• Employee Engagement: The initiative boosted employee morale and loyalty, as staff took pride in contributing to a meaningful cause. 

• Company Culture: By prioritizing social impact, Denver Mattress fostered a stronger company culture centered around doing good. 

• Recruitment: The campaign became a powerful recruiting tool, attracting high-caliber candidates who aligned with the company's values. 

Conclusion 

Through its partnership with World Vision, Denver Mattress successfully differentiated itself in a crowded market, enhanced customer satisfaction, and strengthened its brand identity. The cause marketing campaign not only contributed to global clean water efforts but also reinforced the company’s commitment to social responsibility—benefiting customers, employees, and the broader community. 

Driving Business Success While Creating Kingdom Impact 

Abenity, a leading provider of employee perks and discount programs, was founded with a vision to be both a profitable business and a force for Kingdom Impact. From the start, they sought to integrate purpose into their corporate culture, ensuring that their success would directly translate into meaningful change in the world. 

The Solution 

Abenity made Kingdom Impact a core pillar of their business model by implementing a cause-driven approach to growth. For every new client they landed, they committed to sponsoring a child through World Vision. Additionally, they invested in economic empowerment initiatives that provided small business owners with opportunities to lift themselves out of poverty. 

This mission-driven model not only helped vulnerable communities but also became a key differentiator—aligning with B2B clients who valued corporate social responsibility and attracting top-tier talent who wanted to be part of something bigger than just business. 

The Results 

• Human Impact: Nearly 450 children have been sponsored, dozens of employees have found deeper meaning in their work, and small business owners have gained access to life-changing economic opportunities. 

• Sales Growth: Abenity’s commitment to giving back has become a key driver of customer acquisition, strengthening relationships with clients who prioritize purpose-driven partnerships. 

• Employee Engagement: The company’s culture of generosity has fostered a deeply engaged workforce, increasing morale and retention. 

Conclusion 

Abenity’s journey demonstrates that profitability and purpose are not mutually exclusive—when integrated effectively, they can fuel one another. By making Kingdom Impact central to its business model, Abenity has created lasting change for employees, clients, and communities worldwide. Their story is a testament to how companies can achieve both financial success and meaningful impact through strategic, purpose-driven initiatives. 

Aligning Corporate Mission with Customer Insights Reversed a Multi-Year Revenue Decline 

Giving Company, a faith-based media and technology organization, faced a multi-year revenue decline in one of their business units and needed a strategy to turn things around. To regain momentum, they sought to leverage their corporate mission and customer insights to develop a marketing strategy that would drive growth. 

The Solution 

Customer insights revealed that their customer base had a strong affinity with faith-based humanitarian work. Giving Company partnered with World Vision, launching a new initiative that donated a portion of every digital subscription fee to World Vision. This approach helped them re-engage existing customers, attract new ones, and rebuild brand trust. 

The Results 

• Revenue Growth: The company successfully reversed its revenue decline, achieving sustained financial growth. 

• Stronger Market Position: The refined strategy increased brand engagement and improved financial performance. 

• Successful Exit: With improved revenue and market positioning, Giving Company ultimately secured a sale, allowing them to transition ownership under favorable conditions. 

Conclusion 

By strategically aligning corporate purpose with customer values, Giving Company transformed its business trajectory. The partnership with World Vision not only revitalized revenue but also reinforced the power of mission-driven marketing. Their success underscores how companies can drive both business growth and social impact by authentically connecting with their audience’s core beliefs.